Gridiron Matchups Launch

Bill Gaffney

Bill Gaffney is a technology strategist and self-professed geek. He is working with the talented team at LIN Media as their Director of New Media and loving every minute of it.

Note: Everything posted on this site is Bill's personal opinion. It does not represent the views of LIN or its clients.

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25 Sep 2009

September 25th, 1:18pm 0 comments

Coming in tight against the weekend, we’ve finalized another interactive for the LIN sites: Gridiron Matchups. After the launch of the Emmy Award interactive last week, I’m truly excited about this interactive's long term value. We all know how fanatical sports fans can be and this offers a new opportunity to tap into that audience. Like the Emmy interactive, this too focuses on engaging our viewers by asking them to select whom they believe will be the winners of this week’s NFL matchups. Voting is enabled up to five minutes before the first game and each submission is cookied for five minutes. The goal is for repeat submissions and return frequency to check how opinion is swaying. If you're interested in this weekly interactive for your media company, please feel free to reach out to me. LIN is always interested in exploring strategic partnership opportunities.